First Augmented Reality Location-Based Storytelling Project Launches about Boston Marathon Memories  

Last week the Brookline Hub wrote a story about our cutting-edge Boston Marathon Moments project, a collaboration to gather and share community stories in augmented reality (AR) with Traces, a startup founded by London-based neuroscientist, Beau Lotto. Read the story here:
Runners and spectators can add their own stories before, during, or after Marathon Monday through the Traces app, found at Along the marathon route on Beacon Street, near Coolidge Corner and Washington Square, spectators and visitors can use the app to view the stories floating through the air along Beacon Street, waiting to be discovered, caught, and read/watched.

BIG is partnering with Traces to create original local content to be placed around Brookline and the surrounding communities in the app, which community members can then view. Bisbee is interested in sharing and expanding this project, hoping next year to have each town along the marathon route involved in creating and sharing their stories along the Boston Marathon miles through their towns. Initially, this project will focus on the Boston Marathon route as it winds through two miles of Beacon Street in Brookline.

[Above: Our favorite Brookline runner’s Marathon Moment (so far!) that will be shared in augmented reality (AR) through the Traces app.]

To participate through the production studios at BIG, one can sign up to come in to BIG on a Tuesday evening or Wednesday afternoon to briefly talk about their marathon memories, which could range from a yearly tradition, standout memory, or even their thoughts on this famous event. Participating will take no more than 30 minutes. BIG will professionally film, edit, and produce a brief video for each participant, and then place their story along the marathon route in Brookline. Alternatively, anyone in the Boston area and on Marathon Monday can add stories directly through the app to the “Marathon Moments” storytelling campaign.

To learn more and sign up for a time to film your marathon moment or to learn how to use the Augmented Reality app, please visit For questions, please contact Erin Kinney at erin at


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